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Productive and Profitable? Happy and Fulfilled? Look at Your Culture

Jason Young

What makes companies productive and profitable? Look around the business and management section in your local bookstore and you’ll find plenty of books on this topic. There seem to be lots of different answers. Depending on which book you read, the secret lies in process re-engineering, effective teamwork, motivation, project management, organization, goal-setting … and the list goes on.


Jason Young

What makes people happy and fulfilled? Look around the psychology and self-help sections in your local bookstore and you’ll find plenty of books on this topic, too. There seem to be lots of different answers. Depending on which book you read, the answer lies in self-understanding, therapy, religion, selfishness, selflessness, helping others, meditation, exercise, diet … and the list goes on.

My book Culturetopia is my contribution to both discussions. What I have found in my years as an employee, trainer, manager, and consultant is that these two questions have a lot of answers in common. In short, many of the actions a company can take to improve productivity are actions that also make employees happier and more fulfilled. And vice versa: the actions a company takes to create a satisfying work environment result in improved productivity.


Successful companies are successful, largely because employees do good work. And it turns out that people do their best work in a corporate culture that allows them to make a useful contribution, gives them some control over their working lives, and respects them as human beings.

The key to employee fulfillment and to employee productivity is the organization’s culture -- the environment where people work. And the number one factor in determining the culture is the leadership of the organization.


Jason Young has been called a “rare breed” when it comes to developing leaders and customer service initiatives. As a former senior-level manager at Southwest Airlines, Jason learned the value of a successful workplace culture. During his 10-years with the airline consistently rated No. 1 in customer service and employee satisfaction, he was a key driver in creating and developing the company’s innovative training programs for its successful leadership and customer service culture that have become renowned in the business world today.
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