Wally Amos is the father of the gourmet cookie industry. As inventor of
Famous Amos cookies, his story is the quintessential American success
The Famous Amos cookie tale began when the talent agent began using his
bite-sized cookies as calling cards. At the urging of his friends and
clients, he launched the Famous Amos Cookie Company in 1975 with a Sunset
Boulevard storefront in Hollywood. The business grew and in 1985, Famous
Amos cookies were a $10 million business. Great products are not built on
great taste alone, and Famous Amos success is as much due to Wallys
infectious enthusiasm and tireless promoting as it is to the cookies
While he left the brand after it changed hands several times between 1985
and 1998, he never lost his entrepreneurial zeal or passion for baking and
promoting. His most recent venture is Long Island-based Uncle Wallys cookie
company, which specialized in fat-free muffins and sugar-free muffins. And
in a deal with Famous Amos brands new parent, Keebler Company, he is once
again promoting his namesake brand.
Before his cookie foray, Wally spent a stint in the Air Force (where he
earned his GED), and at Saks in New York. He then joined the William Morris
Talent Agency and worked his way up to become the firms first black agent.
While at William Morris, Wally represented The Supremes and Marvin Gaye, and
he is credited for signing a then-unknown duo named Simon & Garfunkel.
Wally has appeared on hundreds of television and radio shows, appeared in
various network sitcoms and acted as spokesman for Hush Puppies, United
Airlines and the California Egg Board. He is host and teacher of 50 adult
basic learning programs on PBS, and has authored four books.
to his business, Wally devotes a great deal of time and passion for literacy
causes, serving as national spokesman for the Literacy Volunteers of America
and acting as a board member for the National Center for Family Literacy and
Communities in Schools.
Wally Amos, 62, has been married for 22 years to his wife Christine. They
have four children and reside in Hawaii.
you believe creates your reality
Attitude is the magic word
Together Everyone Achieves More
Enthusiasm is the wellspring of life
Respect yourself, as well as others
Make commitments, not excuses
Every day can be a fun day
Love is the answer
One day at a time
Never give up or become a victim
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The Power in You
- The Power In You is designed to demonstrate that life is an inside
job. Using his personal experiences, Wally explores the power in
words, faith, enthusiasm, giving, attitude, love and other positive
aspects of life to help the audience connect with their inner power.
throughout the years that he has been speaking, The Power In You has
proven to be an excellent vehicle for building self-esteem and
Turn Lemons Into Lemonade
- Wally Amos is qualified to help an audience turn their adverse
situations into opportunities. As someone who lost his company and
then watched it be sold for $63 million without him participating in
the proceeds, he knows first hand how it feels to be knocked down. As
if losing his company was not enough, the company he founded sued him
over ownership of his name and likeness. With the experience, strength
and spirit of a true survivor each time Wally bounced back stronger
than ever, instead of rolling over. Wally knows first hand how to Turn
Lemons Into Lemonade.
Relationships Are Partnerships
- Drawing from his own relationships, both personal and business,
Wally shares how organizations can achieve clearer communications,
harmony and a sense of belonging for all employees. Because of his
years of varied experiences and careers, plus his warm, personal and
sincere delivery, he is qualified to show the advantages of teamwork.
Wally shares his successes and his failures which can act as a mirror
to benefit your organization. When you strengthen your relationships
and partnerships, you strengthen your organization.
A Recipe for a Successful Life
- What are the ingredients that have made Mr. Amos a success?
---Focus, Teamwork, Follow Through, Balance. An enlightening
experience where the audience will explore their own belief system and
evaluate their own values. A super charged speech for anyone or any
company ready to turn their lives/career/corporation around. By the
way, you have to book Wally to get the rest of the recipe.
Seeds of Wisdom, Slices of Life
- Hawaiis beloved Cookie Man focuses on helping people to shed
the cultural stereotypes and myths that often cloud their decisions
and misdirect their actions. Emphasis is placed on getting in touch
with the truth of who we are now versus what weve been in the past.
Participants will realize that each of us creates our own belief
system and will learn how to transform the negative beliefs they may
have into positive ones while simultaneously unlocking their inner
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"I highly recommend Wally
Amos as a keynote speaker at any event. You and your audience will
greatly benefit from his warmth and sincerity as well as his life
stories. He will make a difference!"
Rita G. Paul
"You background in breaking
through stereotypes and keeping a positive attitude certainly captured
our theme of "Bridging the Gap for the New Millennium". You certainly
exceeded our expectations."
DuPont Advanced Fibers Systems
"I am writing to thank you
for the inspiration and feeding of my soul and to say how amazed I was
at your ability to move people to laughter and tears. You are unique."
member, Women in Communications