Home          Choose a Speaker          About Us          FAQ          Contact Us
 

 


Michael "Bird Dawg" Bergdahl

  • Business Coach
  • Author
  • Workshop Leader
  • Professional Speaker
Topics:
  • What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World
  • F.I.R.S.T – Secrets to Outperforming the Pack
  • Building Bench – Attract/Retain & Upgrade
Michael Bergdahl began his career in an entrepreneurial, highly successful, family owned newspaper publishing business in Houston, Texas. In his next position, he got his hands dirty on the manufacturing side of the petrochemical industry in J. M. Huber Corporation's, Carbon Black Division in Baytown, Texas. He was recruited by Frito Lay (a subsidiary of PepsiCo) to assume a position in their sales organization. He worked in Bentonville, Arkansas at the Wal-Mart headquarters, where he worked with Sam Walton. It was Sam Walton who gave Bergdahl the nickname, “Bird Dawg”!

The first president of the National Speakers Association, Bill Gove, described Michael Bergdahl as, “A storyteller who weaves entertainment into his motivational business messages”. Lou Holtz describes him this way, “Michael Bergdahl’s speaking ability coupled with his exceptional experience with great leaders, gives you something that everyone who wants to succeed needs to hear!” Roger Dow SVP, Global & Field Sales for Marriott International describes him this way, “He’s a sales and service guy who knows how to motivate people to reach their full potential. Speaking from his hands-on experience, he inspires people to give that extra effort that yields big results. If you haven’t heard him speak, you’ve got to hear him speak!”

When Sam Walton died, Bergdahl left Wal-Mart and went to work as a member of an executive turnaround team at American Eagle Outfitters (AE). The AE leadership team turned the company around and took it public. The stock subsequently split 4 times while he was there! He then joined the turnaround team at Waste Management.

What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart WorldMichael Bergdahl is a full-time, speaker, business coach and author. He has recently completed a book about his experiences at Wal-Mart working with Sam Walton entitled: What I learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, which will be published in the USA and Canada by John Wiley’s Jossey Bass Division in August 2004. Internationally, the book will be available in September 2004.

He wrote his book to help Wal-Mart’s domestic and international competitors compete, survive and thrive in the shadow of the retail giant. He designed the book around the acronym “P.O.C.K.E.T.S.” based on the fact that to succeed in a Wal-Mart World you have to carve out a “niche” or “business pocket” in order to be successful. Each of the letters in the acronym represents a chapter in the book as follows: P. – Price, O. – Operations, C. – Culture, K. – Key Item Promotion/Product, E. – Expenses, T. – Talent, S. – Service. In each chapter he addresses some of the inside strategies and tactics utilized by Sam Walton and Wal-Mart that make competition with them so difficult. Retailers, non-retailers, manufacturers and suppliers will gain competitive knowledge of the strategies and tactics necessary to compete, survive and thrive in a Wal-Mart World!
 

#1 Most request Topic:
What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

  • Horror stories abound about Wal-Mart’s entry into new markets and the subsequent destruction of competitors and downtown areas. In this speech, using the acronym, “ P.O.C.K.E.T.S.”, which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service, Michael Bergdahl describes several effective strategies competitors can and have used to counteract the inevitable pressure created by “big box” retailers. Finding Your niche in the market or “POCKET” is the key to Your survival! The key is to avoid the temptation to compete on price. You’ve got to make the commitment to differentiate yourself by looking for “POCKETS”! You will learn some secrets other companies have used to compete with Wal-Mart and survive”!
F.I.R.S.T – Secrets to Outperforming the Pack
  • From his experiences working for World Class “Best Practice” Companies like Pepsico’s Frito-Lay Division and Wal-Mart, Michael Bergdahl shares with you some of the secrets of their success. As a turnaround team member at American Eagle Outfitters and Waste Management, learned what it takes to turn a failing company around. He shares the secrets of outperforming the pack in this speech using the acronym F.I.R.S.T. which stands for; Focus on the Customer, Inspirational Leadership, Results through People, Succession Planning/Bench-Building & Tactics for Driving the Business. Combining energy, storytelling and humor with his practical experience working with executives like Sam Walton, Bergdahl will entertain and provide practical and actionable business ideas to those in attendance.
Building Bench – Attract/Retain & Upgrade
  • What is your standard for staffing talent in your organization? How do your people compare to those of your competitors? Are you selective in choosing very bright, high potential people for your business or do you settle for whoever walks through the door and applies? Are you getting your share of “A” Players? The selection and retention of quality employees is the foundation upon which every one of your other strategies is based. Staffing should be one of your most important competitive advantages. In this speech Bergdahl will challenge your staffing paradigms. He will share with you “World Class” Staffing strategies and tactics from his experiences working for PepsiCo’s Frito-Lay Division. He will review the methods of creating a “human inventory” or “bench strength” analysis for your organization to help you improve your ability to compete. In the competitive world we live and work in the companies with the best talent…WIN!
“Your speaking ability coupled with your exceptional experience with great leaders gives you something that everyone who wants to succeed should hear.”

Lou Holtz
Head Football Coach,
Notre Dame 1986-1996

   

“He’s a sales and service guy who know how to motivate people to reach their full potential. Speaking from his hands on experience, he inspires people to give that extra effort that yields big results. If you haven’t heard him, you’ve got to hear him speak!”

Roger Dow
SVP Global & Field Sales
Marriott International

    

“Dynamic, exciting, no nonsense, no pie in the sky, no wishful thinking but nuts and bolts, guts and glory as to how to become successful delivering your product to the world…speaking directly to people, communicating directly to people, with a timely and important message.”

Richard Blockson
 Bell Atlantic Yellow Pages
 

 

Home          Speakers          About Us          FAQ          Contact Us

Hosted by:
Win.Net
Program Resources
P.O. Box 22307
Louisville, KY 40252    
Phone:  502-228-1115
Fax:       502-228-1103
E-Mail: info@programresources.com

Another
I-Net Marketing
Web Site
©1999 - 2011