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Jim Sullivan

  • Service & Hospitality Industry Training
  • Visiting professor at the Culinary Institute of America, Penn State University,
    Cal Poly and the University of Delaware
  • Author
  • Professional Speaker & Seminar Leader
  • Magnetic Marketing™ 
  • Lessons in Leadership
  • Creating Effective Employee Contests, Incentives, Rewards
You’ve seen Jim Sullivan on CNN, NBC, ABC, the Food Channel or heard him monthly on National Public Radio’s All Things Considered. Maybe you read his monthly column discussing people, performance and profitability in Nation’s Restaurant News. Over 250,000 foodservice and retail employees, executives and franchisees worldwide have read his newsletters, books, or columns and seen his videos, DVDs, webcasts and live seminars. His products and programs have been featured in the Wall Street Journal, the New York Times, Newsweek, Fast Company, and USA Today.

Jim Sullivan is a veteran of over 20 years in the hospitality industry as an award-winning trainer and best-selling author. He’s worked for and with companies as distinct as Brinker International, Walt Disney Company, Anchor Foods, and Sam’s Club. Not a “theorist”, Jim is well-known as an industry motivator, trend-spotter and problem-solver. He has built his reputation designing successful sales, marketing, employee incentive and customer service programs for the “Top 200” restaurant, hotel, retail, contract, club and supermarket chains, and over 1,000 independent operators in the industry.

Since 1992, Jim Sullivan's live seminars have been recognized as the service industry's most effective and solution-driven programs. His creative approach, practical ideas and energizing delivery is guaranteed to move your audience to action and your business to better bottom line results. Jim has delivered over 1200 live seminars for foodservice, supermarket and retail professionals and service-providers.

Magnetic Marketing™ 
How to get the Customer to Come to You

  • Learn the industry's best practices for acquiring and retaining more customers, including:
    • 8 ways to advertise without spending a fortune
    • 12 creative tips to build repeat business during the customer visit
    • The basics of an effective neighborhood marketing plan
    • 21 effective Local Store Marketing techniques that build customer count and sales
    • 6 revenue-generating ways to build customer traffic through cost-effective local store marketing
    • A worksheet for budgeting external marketing dollars versus internal marketing dollars
    • 360 degree marketing: strategies and tactics
    • 10 steps of service guaranteed to make customers return with their friends
    • The 12 best customer loyalty programs in food service
    • What kind of point-of-sale works? Which doesn't?
    • How to use the Web to improve your marketing efforts.

Lessons in Leadership

  • This award-winning seminar looks at the history of the hospitality industry from 1876 through 2003 and highlights the key trends, people, personalities, concepts and challenges that made the biggest differences.

    Your team members will learn the 12 Commitments of Leadership from the past that will help them steer your company successfully into the future. Topics include
    •  Building a Team Culture
    • Elements of Menu Merchandising
    • How to Predict The Next Big Thing by looking at the Last Big Thing
    • and more . . .

    A perfect Keynote program for your next GM conference. In either 60 minute or 90 minute format. Used by companies like Applebee's, Walt Disney Company, Cheesecake Factory, Wendy's, and many more.

Creating Effective Employee Contests, Incentives, Rewards
  • Creating and Executing Effective Employee Incentives, Contests, and Rewards
    This popular seminar will teach your managers how to implement creative and effective shift or monthly contests that:
    • Increase Sales
    • Reduce Costs
    • Minimize Employee Turnover
    • Maximize Teamwork
    • Involve the Kitchen
    • and much, much more

Learn the best no-cost and low-cost ways to energize your team and achieve your sales and service goals every shift

"We operate a variety of unique franchise operations, from Holiday Inns to TGI Fridays to Krispy Kreme and Health Facility, Business and Education on-site dining services. Jim Sullivan designed and delivered a program for all of our managers that not only gave them dozens of creative new ways to improve their bottom line and guest service, but also brought us closer together as a team. He researched our unique challenges and created a program that was enthusiastically received and better still, produced significant results."

Harold Leininger, President
The Metz Management Company


"Keeping his finger on the pulse of the restaurant, entertainment, and service industries, Jim Sullivan has truly emerged as one of the pioneers of our time in promoting great guest service. From his humorous & insightful facilitation style to his common-sense & entertaining writing abilities, he cuts straight to the heart of our industry."

Jim Knight
Corporate Training Manager
Hard Rock Cafes


"Your recent presentation for our members at our Expo was outstanding and the feedback has been tremendous. You not only provided attendees with a lot of great ideas to help make their businesses more successful, but by finding humor in a very stress-filled industry, you both engaged and entertained the audience as well. It was a pleasure to work with you and I hope we have the opportunity to do so again very soon!"

Carol Campornizzi, Director
Massachusetts Restaurant Association



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Phone:  502-339-1653
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